Those are all search terms that buyers might be using when looking for a product. This listing is a cool steampunk bracelet, but it is also has… gears, key, crown, pink, gold, rhinestones. One of the things that I think sellers miss is the factually correct parts of the product. If I ran out of room in my title I would move that down into the tags. If you have lots of words, use the most important ones in your first part of your title and the less important ones later or only in your tags.įor example, I don't think that “fashion” is that important. You can put these in your tags! Etsy searches both your tags and title when finding products to show searchers. This is enough to get going and help to find lots of different keywords you can use in your listing! That said, you may have some “leftovers” that don't fit in your title. That worked because Etsy search was not as smart as it is now! Now they want you to use as many different words as you can so they can help buyers find your product to buy! Using Different Keywords In Your Title and Tags Silver Cuff Bracelet, Silver Cuff Bracelets For Women, Steampunk Cuff Bracelet (DON'T DO THIS!) When I started doing Etsy SEO a few years ago you could kind of “game” the system by using exact phrases over and over again. Now we have to stop and talk about something important. We want to get that exact long tail search phrase in there exactly the way that Etsy told us about it! Using The Same Keywords Over and Over Again So now we have … “Unique Silver Bracelet, Steampunk Skeleton Keys, Awesome Steam Punk Accessories, Metal Fashion Jewelry Silver Cuff Bracelets For Women” Meh, nothing stupendous happening here, but when we go through the bracelets for women (plural) we see… Now that we have a good idea of what we are doing, we are going to head over to Etsy! Doing that same bracelet search we get these in the dropdown… If we did nothing besides this we would be ahead of 80% of the Etsy sellers out there! But wait, there's more! Etsy Search For SEO So now we have … “Unique Silver Cuff Bracelet, Steampunk Skeleton Keys, Awesome Steam Punk Accessories, Metal Fashion Jewelry For Women” As you can see it is the right place for her listing AND we got some more great words! One last Pinterest search! Because we are smart and it is easy to see that this bracelet would fit perfectly into the “steampunk” style, I did a search on Steampunk bracelet. So now we have … “Unique Silver Cuff Bracelet, Metal Fashion Jewelry For Women” For example, my gal might think her bracelet is a charm bracelet, but if she gets to that search and all the bracelets have dangling charms, she will be SEO'ing her listing for the wrong keywords! Pro Tip: It doesn't matter what you make, you want to make sure that when you drill down into the search that your product matches what the millions of people on Pinterest THINK your item is. I know they are hard to see there but some that jump out for this product include:Īnd drilling down one more time on the “cuff” we get: Doing this search we see that Pinterest gives us “hints” with those extra search buttons right below our search term. Now let's move over to Pinterest and see if we can find anymore keywords that will work for our listing. So now we have “Bracelet”, and “For Women” as keywords we could use as keywords and here is one more as we drill down in Google and see that we for sure should add “silver”… so now we are “Silver Bracelet for Women”… I probably won't keep that “for women in there forever, but we are just gathering keywords that are appropriate. In this example it shows that bracelet (singular) for women is highly searched, but what about that cool one right above that, “bracelets for men”? If you are a jewelry maker that is for sure something that I would note down and think about for my product development queue! I am using a plugin for Chrome called “ Keywords Everywhere” so I can see search volume. But what does does Google think bracelets are called? You might be thinking of the kinds of metals you use, the design process or even the technique you use to craft your piece, but you need to start by backing WAY up to what the item is!įor this example we know that this is a “bracelet”, duh. She was kind enough to say that we could use her piece for product photos and blog posts!įinding Google Keywords That Will Rank In Etsy SEOĪs a jewelry seller, you need to remember that you are deep in the woods on your keyword terms. Today we are going to be SEO'ing a bracelet from Yolande Webster of the KabiuBoutique shop (in the video I go over Etsy SEO for rings!). As a handmade jewelry seller on Etsy you know the competition is fierce! Having the right Etsy SEO including keywords in your listing and tags is the only way you are going stand out in the sea of other products on there!
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